Anniversary identity for the Delegation of German Industry and Commerce
The German-Russian Chamber of Commerce is an economic and lobbying association headquartered in Moscow. The purpose of the German-Russian Chamber of Commerce is to support business in the field of economic exchange between Russia and Germany.
Brandson's main mission within this project was to develop the visual attributes for the 30th anniversary of the Delegation of German Industry and Commerce in St. Petersburg, namely: a logo, a colour and graphic scheme and unified typography, a pattern and header/footer elements. The agency team also had to adapt the brand elements to various touchpoints. Details in the case study!
The Delegation of German Industry and Commerce is turning 30. To mark the occasion, the Brandson agency (TSN), as a partner and expert in the European market, developed the identity for the anniversary.
The Delegation of German Industry and Commerce is one of the oldest and fastest-growing business associations in the Russian Federation. Its members include both German and Russian companies, as well as companies with capital from third countries. The Delegation is a stable and reliable partner that supports the economic activities of German companies in Russia and Russian companies in Germany.
Brandson's main mission within this project was to develop the visual attributes for the 30th anniversary of the Delegation of German Industry and Commerce in St. Petersburg, namely: a logo, a colour and graphic scheme and unified typography, a pattern and header/footer elements. The agency team also had to adapt the brand elements to various touchpoints.
Our team developed the corporate identity for the Delegation's 30th anniversary, based on its mission and values. At the same time, it was important to maintain a connection with the corporate identity of the main brand.
The Delegation of German Industry and Commerce in St. Petersburg is, above all, about cooperation. Thousands of specialists, hundreds of companies, dozens of branches, two countries and one common goal.
The anniversary logo was inspired by the architectural elements of St. Petersburg and elegant German practicality: neat lines, stone bridges over the smooth blue surface of the river, street lamps. All these elements formed a strict geometric support for the corporate identity, which can be used both as a single pattern and as individual elements.
The anniversary emblem maintains the style of the Delegation's logo by using the outline as its basis, including for the pattern, while the colours are identical to those of the Delegation. A silver colour was additionally introduced for possible foil stamping of the logo and pattern on brand touchpoints.
