Advertising Campaign
An advertising campaign — is the main and best-loved tool brands use to get information across to the consumer. Communicating a well-presented consumer value can multiply sales.
To achieve this, you need more than just words over an image of the product — you need a conceptual idea that ties together the current brand strategy, the key message for the target audience and the visuals.
Brand consistency matters not only in the «big picture». It is not just the brand's individual tactical communications that must be aligned with each other. The advertising campaign must be a logical continuation of the brand platform, delivering all the necessary strategic messages to consumers.
The task of professionals here — is to develop a creative idea that resonates with the customer's motivation and speaks to the consumer in a language they understand. An advertising campaign, like a brand, must contain no contradictions.
View projectsYou want to increase brand awareness.
In that case you need an image advertising campaign that will convey the brand's core values to the audience and form a lasting impression of it.
Your sales are falling or not growing.
There may be several reasons for this problem, but one of the main ones — is ineffective advertising or the lack of it. Perhaps the tone of voice of your advertising messages does not match the brand platform, and the audience is not receptive to the current visual imagery. Our task — is to find out, identify the problem and fix it.
Advertising campaign development consists of 5 stages:
- Immersion in the project.
At this stage we conduct research: we analyse the client's current brand concept and strategy, shaping possible creative routes for developing the advertising campaign. - Concept.
We develop several key messages the campaign will carry and calibrate them with the client. The key messages are aligned both with the essence of the offer and with the essence of the corporate brand. - Verbal development.
Once one of the routes has been chosen, we start developing the verbal identity — a brandline that captures the value-driven or rational essence of the campaign and, often, the functional slogans that accompany it. - Visual development.
Once the verbal part is approved, the agency moves on to visualisation, which logically continues the overarching idea and sits naturally with the verbal identity. - Production.
We lay out the artwork and prepare it for print, observing all the necessary printing standards and the client's wishes.
Brand consistency.
We ensure the integrity of the brand and efficient project timing by having architects, project managers, marketing specialists, strategists, designers and copywriters work together as one in-house team.
International experience.
Thanks to the Total Skills Network partner network, we are able to take international trends into account faster than others.
An experienced team.
Each of our specialists has dozens of completed projects behind them and an education from the best universities in the country and the world.
The cost and timeline of advertising campaign development depend on the scale of the project and its individual factors.
Send us a request and we will promptly prepare a proposal based on your information.
